Land Development

Enclave North Kellyville

Delivering excellence from land purchase to final sales

There are three main goals in any land development project: to buy the land at the right price, to maximise its value, and to offer a product that appeals to the market at a price they’re willing to pay.

Establishing the right price, right from the start

Before purchasing this eight-acre parcel of land in North Kellyville, the developer engaged Impact Group to undertake due diligence, advise on urban design and investigate the site constraints. We also undertook a financial feasibility analysis to establish returns. This helped the developer to decide what they were willing to pay for the land. We then assisted the developer to negotiate the purchase.

Seamless negotiations with Council

The land was subdivided into 23 residential lots, the urban design was submitted to Council and discussions with Council started in earnest.

Environmental constraints – including existing protected bushland, associated bushfire risk and minor soil contamination – constituted our biggest challenges. However, through close collaboration with the developer, specialised consultants and Council, Impact Group was able to maximise the value of the site without affecting the adjacent environment.

The plans were approved by Council in less than six months, largely due to our keen focus on planning compliance, good design practice as well as weekly communications with Council.

The right sales and marketing advice pays off

The Impact Group team worked closely with a marketing company to put together a comprehensive marketing campaign, including branding, website, brochures, signboards, letterbox drops, etc. We then collaborated with a real estate agent to establish the maximum sale value for each lot. Our comprehensive comparable sales investigations generated an additional $2-million in projected revenue.

In the first month on the market, and before any of the dirt had even been moved, five blocks had already been sold, above price expectations.